Technology is a part of our lives, and we seem to take it for granted. But do we, really? Looking at the different stages and revolutions of technology in relation to art and design practice as well as the products and services affecting the way practitioners work, think and live, this article explores the idea of generational identity through technology. Concerned with culture and expectations, technology penetration and the things we overlook and take for granted because of the time we were born, Sarah Kante takes us on a journey from the Gutenberg press to apps.